Roxy's Little Black Book of Tips and Tricks: The No-Bullsh*t Guide to All Things PR, Social Media, Business, and Building Your Brand by Roxy Jacenko is a sharp, engaging, and highly practical manual for anyone looking to grow their business or personal brand in the fast-paced world of public relations and social media. Drawing on years of experience as a top-tier PR mogul and entrepreneur, Jacenko offers readers a treasure trove of actionable insights, delivered with her signature candor and no-nonsense approach.

Whether you're an aspiring entrepreneur, a small business owner, or someone looking to elevate your personal brand, Roxy's Little Black Book offers practical strategies on everything from mastering social media to effective networking, navigating crises, and maintaining your brand identity. Jacenko dissects the ins and outs of building and managing a business in the digital age, breaking down the processes into clear, actionable steps.

What sets this book apart is its accessible tone and Jacenko’s willingness to be unapologetically direct. She does not shy away from the challenges that come with entrepreneurship but offers clear solutions and advice drawn from real-world experience. From running one of Australia's most successful PR agencies, Sweaty Betty PR, to launching her own businesses, Jacenko’s resume speaks to her credibility as a businesswoman who has consistently stayed ahead of industry trends.

Packed with insider tips on how to grow and leverage your brand across multiple platforms, Roxy's Little Black Book of Tips and Tricks is not just a book of advice—it’s a roadmap to success for anyone serious about making their mark in the business world.

Author Biography:

Roxy Jacenko is an Australian public relations powerhouse, entrepreneur, and author, best known for her unflinching honesty and expertise in branding, PR, and business strategy.

• Founder of Sweaty Betty PR: Roxy established one of Australia’s most successful PR agencies, representing high-profile clients across various industries. Her work has set new standards for innovative PR campaigns and brand management.

• Entrepreneur: Beyond PR, Jacenko has launched multiple successful businesses, including the fashion accessory brand Pixie’s Bows and Ministry of Talent, a creative talent agency. These ventures showcase her ability to diversify her brand and understand multiple facets of the business world.

• Author & Media Personality: Jacenko has written multiple books on business and self-development, sharing her knowledge and experience with aspiring entrepreneurs. Her no-nonsense advice and candid tone resonate with readers seeking real-world guidance without sugar-coating the challenges of business.

• Public Speaker & Mentor: Roxy frequently speaks at business events and conferences, mentoring young entrepreneurs and business owners who seek her strategic advice on navigating the modern business landscape.

Roxy Jacenko’s career exemplifies resilience, innovation, and leadership. Known for her work ethic, bold personality, and success across multiple industries, she continues to inspire individuals to take control of their business destiny with confidence and precision.