Personal MBA, The: A World-Class Business Education in a Single Volume

$27.99
Sold Out - Backorder Available


From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject t

10th Anniversary Edition

True leaders aren't made by business schools. They make themselves

Getting a MBA degree has become difficult to justify not just because of the large price tag but also because of the growing impracticality. Even the elites like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations than about how business really works. 

For ten years, Josh Kaufman's The Personal MBA has served as an effective alternative introducing hundreds of thousands of readers to the most powerful business concepts of all time. He shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. 

The Personal MBA explains-

- The Iron Law of the Market- Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets
- The 12 Forms of Value- Products and services are only two of the twelve ways you can create value for your customers 
- Option Fatigue- Why consumers are more likely to buy something when faced with three options rather than thirty
- Entropy- Why focusing too heavily on creating new products and systems is a great way to go out of business

With The Personal MBA, you will avoid years of pointless group work, unhelpful financial models and daunting student loans. Instead, you will have gained the skills and tools necessary to take your place among today's business leaders.

(9780670919536)

SKU 9780670919536
Barcode # 9780670919536
Brand Penguin Books Ltd
Artist / Author Josh Kaufman
Shipping Weight 0.3400kg
Shipping Width 0.127m
Shipping Height 0.200m
Shipping Length 0.130m
Unit Of Measure each
Number of pages 496

Be The First To Review This Product!

Help other Phoenix Distribution users shop smarter by writing reviews for products you have purchased.

Write a product review


More From This Category